Medication: the role of design in building brands and selling drugsĠ4. Hospitalisation: the art and design of treatment and recuperationĠ3. Universal Design Studio’s model for the exhibition, with graphic symbols as sets for themed sectionsĠ1 Education: modernism deployed to inform consumers and promote healthĠ2. Ironically, in recent years designers have also explored the simplicity and discipline of ‘unbranded’ cigarette packaging. The undeniable bursts of creativity and visual allure of the former (think Saatchi & Saatchi’s Silk Cut) have given health campaigners an unenviable uphill task.
‘These are powerful emblems,’ says Roberts, ‘so it’s a good way of introducing graphic design to a non-graphic audience.’ The juxtaposition with Raymond Loewy’s Lucky Strike cigarette packaging is stark the show’s ‘Persuasion’ section lays bare the creative battles that still rage between pro- and anti-smoking lobbies. The exhibition begins with the cross, crescent and crystal, the three symbols of the International Red Cross movement. ‘We looked at it as a graphic space,’ says Holley, ‘using composition, architecture, colour and iconography.’ From the (freshly fashionable) hospital pastel colour scheme to a sprinkling of supergraphics and a clutch of totemic forms (cigarette, cross, warning triangle and question mark), the stage is set for hundreds of items that chart our relationship with the desires, demands and dictates of buying, selling and applying healthcare. It lends itself to quite a minimal, abstract approach.’ĭrawing on Wellcome’s own massive collection, as well as loans from companies and individuals, Roberts worked with Jason Holley and Satoshi Isono of Universal Design Studio to shape the exhibition. ‘We knew the pharmaceutical industry was a really rich area to explore. ‘There are very few subjects that are as essential as health,’ she says. As co-founder, with Rebecca Wright, of GraphicDesign&, a publishing house that explores graphic design’s social role, Roberts has long been interested in ‘demonstrating the value’ of the discipline. “First class team - they challenged our way of thinking and brought our vision to life in a beautifully simple way.There isn’t a catch-all response to the question posed by the Wellcome Collection’s new exhibition, ‘Can Graphic Design Save Your Life?’ The answer, as curator Lucienne Roberts has discovered after several years of sifting through the archives, is contradictory to say the least. Stephen Moses, Founder at Zenplans Google review Very much looking forward to working with them on the next phase of our app design.”
We hardly had to ask for any amends and completely fell in love with what they delivered from the get go. They take the time to listen and understand the project brief and then through workshops completely transform your idea into a visual identity. “We cannot compliment Pony enough on the design and development of our new brand, Zeal. Rishi Kumar, Co-founder at Zeal Google review I would highly recommend them and it's great that we can say they have added value in helping us improve the odds for young people.” They challenged our thinking and took some smart risk in the design which turned out to be great. “Pony really understood what we were trying to achieve and was very flexible and responsive. Jack Parsons, CEO at The Youth Group Google review "An outstanding team - not only very creative but also very professional. Stephanie Eltz, CEO and Co-founder at Doctify Google review Always focused on data & results, Pony had us work our concepts and vision backwards designing for outcome.”
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Apart from being professional and highly creative, their team brought an approach we hadn't seen before. “Pony is probably the best UI/UX Design studio we've worked with. Oliver Muller, CEO at Creid AI Google review Pony are professional, highly creative, and have been responsive throughout the entire project the project was meticulously planned out from initial workshop to final delivery, where Pony managed navigate and translate incoherent ideas into concrete designs, with ease.” Stef and the team felt like a natural extension to our company, working diligently to deliver each phase of the project as if it were their own.
Pony surpassed our expectations, and then some. “We recently worked with Pony on executing a new branding campaign from the ground up. Ana Bugaenko, CEO at Symbiotica Google review
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